Ever wonder why companies are giving away gift cards, gadgets, and vacations for free? It might seem too good to be true—but for brands, giveaways are more than just fun promotions. They’re smart marketing tools.
And for you, the sweeper? That’s a very good thing.
At Best Day Ever Sweeps, we want you to understand how giveaways work—because the more you know, the more you can win. When you see what companies get out of it, you’ll be able to spot the best opportunities, enter smarter, and get even more excited about each contest.
Let’s take a look at why brands run sweepstakes—and how their goals can lead to your next big win.
They Want Your Attention (and You Want Their Prize)
The biggest reason companies run giveaways is visibility. A great contest gets people talking, sharing, clicking, and following—all things brands love.
It’s way more fun than a typical ad, and much more engaging. Instead of just looking at a product, you’re interacting with it—maybe tagging friends, answering a question, or signing up for updates.
What’s in it for you? The more a brand wants your attention, the better the prize tends to be. New product launch? Holiday campaign? You can bet they’re putting their best giveaways forward.
They’re Growing a Community—And You’re Invited
You’ve probably noticed that many sweepstakes ask you to follow a page, sign up for a newsletter, or engage on social media. That’s no accident—it’s part of the brand’s plan to build a loyal audience.
But here’s the best part: once you’re in that community, you’re often the first to hear about future contests, bonus giveaways, and special offers. That connection leads to more chances, not fewer.
Want to stay organized? Set up a separate “sweeps email” so you can manage entries without clogging your personal inbox—and never miss a win.
They’re Listening to You (Seriously)
Sometimes, giveaways include a survey, a “tell us why you want to win” prompt, or even a product feedback form. Why? Because brands are looking for insight—and you’re giving it.
That feedback helps them improve their offerings, develop new products, and better understand what customers want.
And the bonus? Contests with feedback or creative entries often get fewer total participants. That means if you take the time to share your thoughts, your odds just got a little better.
They Want Real Stories, Real People, Real Content
Giveaways that ask for a photo, video, or comment aren’t just for fun—they’re helping brands collect real, authentic stories. This content might be used in their ads or social media posts later on.
It’s a win-win. You get to express yourself and stand out from the crowd. The brand gets genuine, relatable content. And you might score a prize just for being you.
These types of contests are perfect for sweepers who don’t mind a little creativity—and want better odds than standard entry forms.
The More You Support, The More You See
Brands notice when someone is consistently kind, responsive, or engaged. If you follow a brand, interact genuinely with their posts, and respond quickly when you win, you’re more likely to be remembered.
Some companies even create “VIP” sweepers lists or offer early access to repeat participants.
Tip: Focus on brands you truly like—not just because they’re giving something away. Your enthusiasm will show, and it can lead to more opportunities over time.
Final Thought
Giveaways aren’t just a nice gesture—they’re a win-win system. Brands get the buzz, and you get the prizes. When you understand what sponsors want out of the deal, you can show up in ways that benefit you both.
At Best Day Ever Sweeps, we’re here to help you find the contests that matter—so every entry brings you closer to your next best day ever.
So keep clicking, keep connecting, and keep believing—because every great prize has a reason behind it… and that reason could lead straight to your mailbox.